A step in the right direction in reduction of plastic waste and pollution caused by disposable menstrual products.
In a stride towards revolutionizing menstrual hygiene practices and advocating sustainability, Abhya Life Foundation and Mild Cares proudly introduces their groundbreaking campaign "Switch2Cup." With a firm commitment to promoting menstrual cups as a viable and eco-friendly alternative to traditional sanitary pads, the campaign is set to usher in a new era of menstrual health awareness.
Menstrual health remains a crucial but often overlooked aspect of women's well-being, particularly in rural India. Challenges such as limited access to sanitary napkins, lack of awareness, and societal stigma create barriers for countless women across the country. The "Switch2Cup" campaign aims to shatter these barriers and bring about a positive change in the way menstruation is perceived and managed. One of the campaign's core objectives is to challenge the entrenched social stigma surrounding menstruation. Through awareness initiatives and educational programs, "Switch2Cup" seeks to dispel myths and taboos that hinder open conversations about menstrual health.
Menstrual cups offer a host of benefits, including reduced environmental impact, greater comfort, and longer-lasting protection compared to traditional pads. By promoting the use of menstrual cups, we aim to empower women to make informed choices about their menstrual health and contribute to a cleaner planet.
